Field notes

The blog.

Notes, observations, and occasional rants about web design, marketing, and what actually works.

Recent posts

How the BERT Update Changed SEO for Small Business Websites in 2022

Nov 4, 2025·6 min read

Discover how Google's BERT algorithm update is transforming local SEO and what small businesses must do to stay competitive in search rankings. Learn insider strategies to optimize your website, create meaningful content, and connect with customers more effectively in the evolving digital landscape.

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Local SEO for Restaurants in Franklin, TN: The Ultimate Guide to Dominating Google Maps and Attracting More Customers

Nov 4, 2025·7 min read

Discover the ultimate local SEO guide tailored specifically for small businesses in Franklin, TN. Learn proven strategies to boost your online visibility, attract more local customers, and dominate local search results with expert tips on Google My Business optimization, review management, website content, directory listings, and consistent marketing techniques.

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Webflow vs. WordPress: The Ultimate Guide for Small Business Websites in 2024

Nov 4, 2025·6 min read

Discover the ultimate showdown between Webflow and WordPress for small business websites. This comprehensive guide breaks down key factors like design flexibility, ease of use, SEO, security, and cost to help you choose the perfect platform for your online presence. Learn why Webflow might be the game-changing solution your business needs.

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12 Effective Ways to Drastically Improve Your Website's Page Speed

Nov 4, 2025·3 min read

Discover 12 powerful techniques to supercharge your website's loading speed and transform user experience. From image optimization to code refactoring, this comprehensive guide reveals expert strategies that can dramatically reduce page load times, boost SEO rankings, and keep visitors engaged. Whether you're a developer or website owner, these actionable tips will help you create a lightning-fast site that stands out in today's competitive digital landscape.

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Understanding Modern Web Design Trends and Their Impact on Your Business

Nov 4, 2025·6 min read

Dive into the dynamic world of web design and discover how emerging trends can transform your online presence. From responsive layouts to bold brutalist aesthetics, this comprehensive guide explores the latest design innovations and provides practical strategies for creating a website that captivates users while staying true to your brand's unique identity. Learn how to balance cutting-edge visual techniques with timeless design principles to craft a website that stands out in today's competitive digital landscape.

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How to Optimize Website Speed: The Complete Guide for Better Performance in 2024

Nov 4, 2025·4 min read

Discover the ultimate guide to supercharging your website's performance! Learn proven strategies to dramatically reduce page load times, improve user experience, and boost your search engine rankings. From image optimization and server tweaks to code efficiency and mobile best practices, this comprehensive guide breaks down actionable steps to transform your sluggish site into a lightning-fast digital powerhouse.

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The Future of JavaScript Frameworks: What Developers Need to Know in 2024

Nov 4, 2025·5 min read

Dive into the ever-changing world of JavaScript frameworks and discover how to choose the right technology for your website. This comprehensive guide explores the current landscape, future trends, and strategic considerations for selecting a framework that will keep your web development project innovative, performant, and future-proof.

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10 Common Website Design Mistakes That Could Be Killing Your Online Success

Nov 4, 2025·5 min read

Discover the critical website design mistakes that could be sabotaging your online success. This comprehensive guide reveals common pitfalls businesses make when creating their websites, from poor mobile experiences and slow load times to inadequate SEO and security vulnerabilities. Learn how to avoid these errors and create a high-performing, user-friendly website that attracts and converts visitors effectively.

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How to Optimize Your Website for Google’s Local Pack and Boost Local SEO Rankings in 2025

Nov 4, 2025·12 min read

Struggling to show up in Google’s Local Pack—the prime map listings every local customer sees first? This blog post breaks down a step-by-step strategy to help your business earn one of those coveted top-three spots. From perfecting your Google Business Profile and maintaining consistent citations to leveraging local reviews, backlinks, and mobile optimization, it explores both the technical and psychological keys to local visibility. Packed with real-world examples and actionable insights, it’s the ultimate guide to turning your website into a local powerhouse that connects authentically with nearby customers.

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How to Build a Killer Brand Voice for Small Businesses: The Ultimate Guide to Standing Out

Nov 4, 2025·4 min read

Discover the secrets to creating a powerful brand voice that sets your small business apart. This comprehensive guide breaks down the essential steps to develop an authentic, memorable messaging strategy that resonates with your target audience and showcases your unique business personality.

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10 Critical Website Design Mistakes That Are Killing Your Conversion Rates

Nov 4, 2025·5 min read

Discover the critical website design mistakes that could be sabotaging your online success. This comprehensive guide reveals common pitfalls that hurt user experience and conversions, from cluttered homepages to mobile optimization failures. Learn actionable strategies to create a website that not only looks great but effectively engages and converts visitors across all devices and platforms.

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Ultimate Guide to Web Design Strategies for Business Success in 2025

Nov 4, 2025·6 min read

Dive into the future of web design with an expert's comprehensive guide to creating a powerful, conversion-driven website in 2025. Learn how to understand your audience, build a robust technical foundation, design with purpose, optimize for mobile, craft SEO-friendly content, and choose the right design partner to transform your online presence.

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Occasional notes on what actually works.

No spam, I promise. Just the occasional note on web design, marketing, and growth when I have something worth saying.