Field notes

The blog.

Notes, observations, and occasional rants about web design, marketing, and what actually works.

Recent posts

Web Design
6

Web Design Trends 2025: 6 Emerging Technologies Transforming Websites

Jan 3, 2025·4 min read

Discover the cutting-edge technologies set to revolutionize web design in 2025, from lightning-fast WebAssembly and immersive Progressive Web Apps to interactive machine learning and personalized experiences that will transform how we interact with websites. This deep dive explores the exciting future of digital design, revealing how emerging technologies will make web experiences more powerful, intuitive, and tailored than ever before.

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Web Design

Best Web Design Platforms for Small Businesses in 2024: Complete Comparison Guide

Jan 3, 2025·6 min read

Discover the ultimate guide to choosing the perfect web design platform for your small business in 2024. This comprehensive breakdown explores WordPress, Wix, Squarespace, and Webflow, comparing their strengths across key criteria like customization, SEO, ease of use, performance, and cost. Whether you're a DIY enthusiast or need a complex, scalable solution, this guide will help you find the ideal platform to bring your online vision to life.

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Strategy

How to Know When to Pivot or Persevere in Your Business Journey

Jan 3, 2025·5 min read

Discover the roadmap to entrepreneurial success as this blog post explores the delicate balance between aimless wandering and rigid persistence. Learn how visionary entrepreneurs can navigate their unique business journey, understanding when to pivot, when to persevere, and how to transform inspiring ideas into lasting legacies.

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Web Design

How to Build the Perfect Local Business Website in 2024: A Complete Web Design Guide

Jan 3, 2025·6 min read

Discover the ultimate guide to transforming your local business website in 2024! Learn how to create a powerful online presence with expert tips on design, storytelling, optimization, and maintenance. From choosing the right platform to crafting a compelling brand narrative, this comprehensive blueprint will help you stand out in a competitive digital landscape and turn your website into a customer conversion machine.

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Web Design

How to Design a Website That Converts First-Time Visitors and Referral Leads

Jan 3, 2025·3 min read

Discover how to craft a website that effectively caters to both first-time visitors and referral leads. Learn strategic design techniques to quickly orient new visitors while providing credibility-boosting elements for those coming through recommendations, ultimately maximizing your site's conversion potential across different audience segments.

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Web Design
7

7 Proven Conversion Rate Optimization Strategies to Skyrocket Website Performance in 2024

Jan 3, 2025·6 min read

Unlock the secrets to a high-converting website in 2024 with this comprehensive guide. Learn how to understand your customer's journey, strategically direct user attention, and tap into the emotional triggers that drive conversions. Discover practical strategies for refining your website's design, reducing form friction, creating urgency, and personalizing user experiences through data-driven testing and psychological insights.

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Web Design
6

Why Every Small Business Needs a Website in 2024: 6 Critical Reasons to Go Digital

Jan 3, 2025·5 min read

Discover why a professional website is no longer optional in 2024, but a critical business necessity. This comprehensive guide reveals how an effective online presence can build trust, increase visibility, drive sales, and provide valuable insights into your customer base – all while keeping you competitive in today's digital marketplace.

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Web Design

Best Website Builders 2024: Comparing Webflow, WordPress, Wix, and Squarespace for Small Business Success

Jan 3, 2025·7 min read

Discover the best website platform for your small business in 2024! This comprehensive guide compares Webflow, WordPress, Wix, and Squarespace, breaking down their strengths, design strategies, and real-world examples to help you make an informed decision that will elevate your online presence and drive business growth.

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Web Design
8

Website Psychology: 8 Proven Design Strategies to Boost Conversions in 2024

Jan 3, 2025·7 min read

Unlock the secrets of website design psychology in 2024! Discover how strategic visual elements, user journey optimization, and psychological triggers can transform your website from a digital brochure into a powerful conversion machine. Learn actionable techniques to create compelling first impressions, guide user experiences, build trust, and ultimately turn site visitors into loyal customers.

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Web Design

Web Design Trends 2025: Top Tools and Technologies Shaping the Future of Digital Experiences

Jan 3, 2025·6 min read

Discover the cutting-edge web design landscape of 2025, where emerging technologies like WebAssembly, AI-powered design tools, and advanced JavaScript alternatives are revolutionizing how developers create digital experiences. This comprehensive guide explores the latest trends, from server-side rendering techniques to innovative web components, offering strategic insights for designers looking to stay ahead of the technological curve and deliver more efficient, interactive, and intelligent web solutions.

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Web Design

Best Small Business Website Builder 2025: Complete Guide to Building a High-Converting Website

Jan 3, 2025·7 min read

Discover the ultimate roadmap to creating a powerful, conversion-driven website for your small business in 2025. This comprehensive guide breaks down website builders, essential design elements, and optimization strategies to help you stand out online, attract more customers, and grow your business with a professional digital presence.

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Web Design

How to Build a Small Business Website That Actually Grows Your Business in 2025

Jan 3, 2025·8 min read

Unlock the secrets to creating a powerful small business website in 2025 with this comprehensive guide. Learn how to choose the right platform, design an engaging user experience, optimize for conversions, and build a website that not only looks professional but drives real business growth. Whether you're launching a new site or revamping an existing one, this definitive resource provides actionable strategies to help your small business succeed online.

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Occasional notes on what actually works.

No spam, I promise. Just the occasional note on web design, marketing, and growth when I have something worth saying.