Field notes

The blog.

Notes, observations, and occasional rants about web design, marketing, and what actually works.

Recent posts

Local SEO

Local SEO for Small Businesses: How to Dominate Google Search in Your City

Apr 14, 2025·4 min read

Discover the secrets to dominating local search results and attracting more customers in Franklin, TN. This comprehensive guide breaks down local SEO strategies into actionable steps, from optimizing your Google My Business listing to creating location-specific content and building local credibility. Learn how to transform your online presence into real-world sales and stand out in your local market.

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Local SEO

The Ultimate Beginner's Guide to Local SEO: How to Dominate Your Local Search Results

Apr 14, 2025·4 min read

Discover the secrets to boosting your local search visibility and attracting more nearby customers! This comprehensive guide breaks down essential local SEO strategies, from optimizing your Google My Business profile to creating location-specific content and generating authentic reviews. Learn how to climb the local search rankings and become the go-to business in your area with these practical, easy-to-implement techniques.

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Web Design
7

7 Common Website Design Mistakes That Could Be Killing Your Online Success

Apr 14, 2025·5 min read

Discover the critical website design mistakes that could be holding your small business back. From lacking a clear strategy to ignoring your audience, this comprehensive guide reveals expert insights on creating a high-performing website that attracts, engages, and converts potential customers.

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goliveproductions.com
Web Design

The Complete Guide to Creating User-Friendly Website Navigation in 2024

Apr 14, 2025·4 min read

Unlock the secrets to creating a website navigation that guides users effortlessly through your content. This comprehensive guide reveals essential design principles to simplify, organize, and optimize your site's navigation, ensuring visitors can easily find what they're looking for while improving overall user experience.

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edgelightrgb.com
Web Design

Static Sites: How Small Businesses Can Boost Performance and Save Money with Modern Web Technologies

Apr 14, 2025·7 min read

Discover how static site generators are revolutionizing web design for small businesses, offering unprecedented speed, security, and flexibility. This comprehensive guide explores the shift from traditional CMS platforms to modern JavaScript-powered static sites, revealing how your business can leverage cutting-edge web technologies to improve performance, reduce costs, and stay ahead of the competition.

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SEO
8

8 Effective Ways to Improve Your Website's Organic Search Rankings

Apr 14, 2025·4 min read

Discover 8 powerful SEO strategies that can dramatically improve your website's search engine visibility and organic traffic. From optimizing page speed to strengthening technical SEO and creating content that ranks, this comprehensive guide breaks down actionable tactics with real-world case studies to help you boost your online presence and attract more visitors.

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SEO
8

8 Effective Ways to Improve Your Website's Search Rankings

Apr 7, 2025·6 min read

Unlock the secrets to boosting your website's search engine performance with this comprehensive guide to SEO optimization. Discover eight powerful strategies that can dramatically improve your site's visibility, from enhancing page speed and crafting compelling meta descriptions to creating targeted content and leveraging rich snippets. Whether you're a small business owner or digital marketer, these actionable tips will help you climb the search rankings and attract more organic traffic.

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SEO
8

8 Effective Ways to Improve Your Website's Search Engine Rankings

Apr 7, 2025·4 min read

Discover 8 powerful strategies to elevate your website's search engine rankings and boost online visibility. From optimizing page speed to creating killer content and building authority, this comprehensive guide provides actionable tips to help your site climb search results and attract more organic traffic.

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Web Design

Scroll Hijacking: How This Web Design Trend Can Make or Break Your Business Website

Apr 7, 2025·6 min read

Dive into the world of scroll hijacking: a controversial web design technique that can either enhance or destroy user experience. Discover how this method alters scrolling behavior, its potential benefits for capturing audience attention, and the critical pitfalls that could harm your website's performance and SEO rankings. Learn best practices for implementing scroll effects strategically and see real-world examples of both successful and disruptive implementations.

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SEO

How Google's BERT and Passage Ranking Updates Are Transforming Small Business SEO Strategies

Apr 7, 2025·4 min read

Discover how recent Google algorithm updates like BERT and Passage Ranking are transforming SEO for small businesses. Learn key strategies to create high-quality, user-focused content that ranks well and connects with customers in an increasingly sophisticated search landscape.

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Web Design

Web Accessibility: How to Make Your Website Inclusive and Legally Compliant in 2024

Apr 7, 2025·3 min read

Discover why website accessibility is crucial for business success in this eye-opening blog post. Learn how creating an inclusive digital experience not only helps you avoid legal risks but also expands your customer base, improves SEO, enhances brand reputation, and provides a better user experience for everyone. From legal requirements to potential market reach, this article reveals why accessibility should be a top priority for modern websites.

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SEO

Google Page Experience Update: How Small Businesses Can Survive and Thrive in SEO Rankings

Apr 7, 2025·4 min read

Discover how Google's Page Experience Update is reshaping SEO for small businesses, impacting organic traffic and search rankings. Learn about the key technical factors that now determine online visibility, and find out how smaller companies can adapt to maintain and improve their digital presence in an increasingly competitive search landscape.

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Occasional notes on what actually works.

No spam, I promise. Just the occasional note on web design, marketing, and growth when I have something worth saying.