With the rise of the internet age, websites have become integral to modern business. However, not all websites are created equal when it comes to accessibility.
Accessibility refers to how easy it is for all users to engage with and understand your website content. This includes users with disabilities like visual or hearing impairments, motor skill limitations, or cognitive disabilities. It also includes situations like trying to access your site on a mobile phone with a small screen.
First and foremost, accessibility is required by law. The Americans with Disabilities Act (ADA) mandates that all public businesses make reasonable accommodations for people with disabilities. An inaccessible website violates this act.
Recent legal cases have also set precedents requiring websites comply with WCAG 2.1 accessibility standards. The four principles of these standards are:
Ignoring accessibility opens businesses up to potential legal action. On the other hand, prioritizing it protects you and expands your reach.
Accessible websites open up your business to millions of potential new customers. There are 61+ million adults with disabilities in the US. Worldwide over 1 billion people experience disabilities. That represents an enormous untapped audience.
Accessibility also leads to better search engine optimization (SEO). Inclusive design elements like text alternatives for images, headings, and semantic HTML allow search engines to better interpret and rank pages.
Creating an experience all users can navigate comfortably will decrease bounce rates. Visitors will stay on pages longer, view more of your content, and be more likely to convert if not deterred by accessibility issues.
Designing with accessibility in mind fosters goodwill among customers and business partners. It signals that you view inclusivity as a core company value. Brands that champion diversity and human rights motivate loyalty in today’s socially-conscious market.
Exhibiting care for disadvantaged groups also boosts public perception. Accessible sites demonstrate social responsibility that consumers find appealing. A recent survey found 78% of customers would more likely buy from a company committed to accessibility.
While those with disabilities stand to benefit most from accessible sites, accessibility features create a better experience for everyone:
Rather than a niche concern, accessibility equates to universal usability best practices. What makes your website work well for some allows it to work better for all.
When a business ignores digital accessibility, it harms its reputation, growth, and legal standing. Every customer denied access represents lost revenue. Failing to provide reasonable accommodations violates anti-discrimination laws.
Prioritizing accessibility, on the other hand, signals social awareness and drives growth. It brings your brand in line with industry standards and legal requirements. Most importantly, it allows your business to serve more customers effectively.
Treating accessibility as foundational UX design simply makes good business sense all around. The effort to create an inclusive user experience pays dividends across the board.
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